Simmons Bank has created a long-lasting commitment to the next generation.
Corporate executives and golf have gone hand-in-hand for a century. But why? And, more importantly, what’s different about that relationship today?
It’s still about relationships. Just…different relationships.
It’s estimated that about 4 in 5 Fortune 500 CEOs play golf. And golf has always been known as a game for executives to network. Many deals have been made around a tee box that affect our world to this day.
Historically seen as a rich-man’s game, golf was out of reach for most people — both financially and culturally. For just over a hundred years, it was a game for the select few (who wanted to keep it that way).
Then, things suddenly changed.
Tiger Woods arrived on the scene in the early ‘90s, winning the Masters at 21 years old. He accomplished what no other golfer could have done — he made golf cool. He is often credited with single-handedly changing the public perception of the game, as well as public participation.
Golf’s popularity exploded over the next decade. Kids idolized Woods in the same respect as the day’s leading athletes. In so many ways, Woods opened the door of golf to the public. If you show up at your nearest course today, you’ll find the widest diversity of people, young and old, waiting to tee off.
"…but if you asked me when I was about 6 or 7 years old who I wanted to be, I would have said Tiger Woods or Arron Oberholser.”
– Will Zalatoris to Golf Digest
The next generation is ready — and we’re working to keep it that way.
Simmons Bank has an extensive history of supporting golf in the communities we serve in order to create opportunities for everyone. We’ve made a long-lasting commitment to the game through our title sponsorship of The Simmons Bank Open, support of many golf associations throughout our footprint, and, of course, Team Simmons Bank.
Team Simmons Bank has mastered the art of breaking through obstacles— for the game, for our communities, and for themselves as they continue to reach their dreams. The brand ambassadors, collectively known as Team Simmons Bank,
How we’re growing our support
We are focused on growing our investment beyond our brand ambassadors and continue investing in the next generation. Follow along with how we are supporting our community here.
